Humairah Jassat won the 2010 African Leadership Academy Innovation Prize for her Pink Hijab Day initiative at age 20. Humairah created the Breast Cancer Awareness Pink Hijaab Day campaign to raise awareness about breast cancer and to encourage clearer understanding of Muslim women. On Pink Hijaab Day, Muslim women wear a pink scarf in solidarity with breast cancer sufferers. This has raised cancer awareness in the community, raised money for the Cancer Association of SA and built solidarity among people. She studies journalism at Varsity College and hosts a radio show, Women’s Weekly, on Radio Islam, focusing on women’s rights and empowerment.